Privacy Policy

Last updated: 18 October 2026

Yardcue provides market-interest indicators and demand insights for flower and plant retailers. This Privacy Policy explains how personal data may be collected and handled when you visit yardcue.com, explore its market dashboards, or contact us. It relates to website visitors and enquiries, not to the methodology used to calculate our market indices.

1. Who is responsible for your data?

The data controller for this website is [LEGAL OPERATOR NAME], trading or operating under the name Yardcue.

Address: [BUSINESS OR POSTAL ADDRESS]
Privacy contact: [PRIVACY EMAIL ADDRESS]
Contact page: Contact Yardcue

2. What information do we process?

  • Technical and security data: IP addresses, requested pages, date and time of access, browser or device information, referring URLs, error information, and security events may be processed by our hosting and website security infrastructure.
  • Contact enquiries: if you contact us, we process the information you provide, such as your name, email address, organisation (if provided), message and correspondence, to respond to your enquiry.
  • Website preferences: language selections and technical cookies or similar browser settings may be used to deliver the site and remember necessary preferences.
  • Website analytics, if enabled: [INSERT THE ACTUAL ANALYTICS PROVIDER, DATA COLLECTED, PURPOSE, LEGAL BASIS AND COOKIE/CONSENT ARRANGEMENTS; OTHERWISE REMOVE THIS ITEM.]

Viewing public Yardcue market charts does not require an account or payment details. The published demand indices are market-level indicators and are not intended to identify individual website visitors.

3. Why do we process personal data?

  • Providing and securing the website: to deliver pages, maintain functionality, prevent abuse and investigate technical issues. Legal basis: our legitimate interests in operating and securing the service (GDPR Article 6(1)(f)).
  • Responding to messages: to answer questions, evaluate partnership enquiries and manage correspondence. Legal basis: our legitimate interests (Article 6(1)(f)) or, where applicable, steps taken at your request before entering into a contract (Article 6(1)(b)).
  • Essential language and site preferences: to provide the functionality you request. Legal basis: our legitimate interests (Article 6(1)(f)), as applicable.
  • Compliance with legal obligations: when processing is required by applicable law (Article 6(1)(c)).

If we use non-essential analytics or tracking requiring consent, we will seek consent before activating those technologies. Where we rely on consent, you may withdraw it at any time.

4. Cookies and similar technologies

Yardcue uses WordPress and WPML to provide its multilingual website. Depending on configuration, WPML may use functional cookies such as wp-wpml_current_language to maintain language behaviour. Language-redirect cookies may be used only if that feature is enabled. Security services such as Cloudflare may also set necessary cookies, including __cf_bm or cf_clearance, when the corresponding protections are active.

Strictly necessary technologies support language functionality, site delivery and security. Optional analytics or marketing technologies, if introduced, will be described here and subject to the consent or other conditions required by law.

Optional cookies and analytics currently active: [INSERT VERIFIED COOKIE/ANALYTICS INVENTORY, PURPOSES, PROVIDERS AND DURATIONS; OR STATE “NONE” ONLY AFTER VERIFICATION.]

You can manage or delete cookies in your browser. Where the website provides a cookie-preferences control, you can also use it to change your choices.

5. Who may receive your information?

We may use service providers needed to operate Yardcue, including Hetzner for hosting and Cloudflare for content delivery and website security where configured. Our email or contact-form service provider may process messages sent to us: [IDENTIFY ACTUAL EMAIL / FORM SERVICE PROVIDER]. Providers process information for the purposes relevant to their services and under applicable data-protection arrangements.

We do not sell website visitors’ personal data to flower or plant retailers. We may disclose information if legally required or necessary to protect the website and its users.

6. International transfers

Some service providers may process data outside the European Economic Area (EEA). Where this occurs, we assess the applicable transfer requirements and use appropriate safeguards, such as an adequacy decision or Standard Contractual Clauses, where required. You can contact us for information about the safeguards relevant to your data.

7. How long do we keep data?

  • Contact messages: [CONFIRM CONTACT RETENTION PERIOD, e.g. 12 months after the last exchange, unless a longer period is necessary for an ongoing relationship or legal obligation].
  • Security and server logs: [CONFIRM ACTUAL RETENTION PERIOD AND RELEVANT HOSTING/CDN SETTINGS].
  • Cookies and preferences: until their configured expiry or deletion, depending on the specific technology.

We retain personal data only for as long as necessary for the stated purposes or as required by law, and apply appropriate security measures.

8. Your rights

Subject to the conditions of applicable data-protection law, you may request access to, correction or deletion of your personal data, restriction of processing, data portability, or object to certain processing. You may withdraw consent at any time where consent is the legal basis, without affecting processing carried out before withdrawal.

To make a request, contact us using the details above. You may also lodge a complaint with a competent data-protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

9. External websites and automated decisions

Links from Yardcue to external websites are governed by those websites’ own privacy practices. Yardcue does not use website visitors’ personal data to make decisions based solely on automated processing that produce legal or similarly significant effects on them.

10. Changes to this policy

We may update this Privacy Policy as the website, its services or legal requirements change. The latest version will be published on this page with an updated date. For privacy questions, please contact us.